Retro Fitness

Summary

Retro Fitness (Edison and Bordentown Locations)

Challenge

Retro Fitness locations in Edison and Bordentown were struggling with their traditional advertising efforts. They were investing heavily in direct mail but getting little to no results. In need of a modern, cost-effective approach to advertising, they sought to boost their membership sign-ups and reinforce their local market presence.

Solution

1. Target Market Identification: The initial step of our strategy involved accurately identifying Retro Fitness's target market. This was vital to ensure all marketing initiatives were precisely tailored to resonate with the potential members most likely to join their fitness community.
2. Video Content & Promotion: We developed engaging video content designed to appeal directly to the target audience. This content showcased the unique offerings and vibrant atmosphere at Retro Fitness. Alongside these, we crafted promotional videos that effectively communicated their special offers. These promotions were visually presented to captivate viewers and encourage them to take advantage of these great deals.
3. Multi-Platform Advertising: With the captivating video content in place, we launched and managed advertising campaigns on Facebook, Instagram, and YouTube. These platforms provided an expansive reach, driving increased interest in Retro Fitness and guiding potential members towards their facilities.

Results

The tailored digital marketing strategy led to impressive achievements for both Retro Fitness locations.

Retro Fitness of Bordentown secured the #1 spot out of 104 Retro Fitness branches nationwide, in terms of "percentage of new sales gained" in November 2021.

Meanwhile, Retro Fitness of Edison recorded a record-breaking number of 367 new sign-ups in January 2020.

This influx of members strengthened Retro Fitness Edison's local market dominance, enabling them to absorb members from other gyms that had unfortunately closed in recent years. These remarkable outcomes underscore the effectiveness of strategic digital marketing, positioning Retro Fitness as a leading fitness service provider within their local area.

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